Launch package
Starts the day your license is issued: Google Business Profile, website, caregiver job page, referral list and a first-patient plan.
Patients and caregivers, once you're licensed.
True North Marketing starts the day your license is issued. Everything we run offers only what your license allows, shows your license number, and is measured in calls, applicants and patients started.
Who this is for
- You're newly licensed and need your first patients
- You can't hire caregivers fast enough
- You're spending on ads and can't tell what they bring in
- Hospitals and case managers in your area don't know you yet
What we do
Website & Google Business Profile
A fast website — bilingual where it helps — that families can understand on a phone, with your license number shown the way Florida requires.
Google Ads
Ads that reach families searching for care in your counties, only for the services your license allows, measured in calls and leads.
Caregiver recruiting
Ads and job pages that bring you qualified applicants, delivered to a simple list you can work.
Referral-source program
Relationships with hospitals, rehab centers, assisted living facilities and case managers in your area: who to visit, what to bring, and follow-up tracking.
Monthly report
Leads, calls, applicants, cost per lead and patients started, in plain numbers.
Florida rules we watch for you
Plain-language summaries. The citation is there so you (or your attorney) can read the rule itself.
Home health agency ads must include the agency's AHCA license number. s. 400.464(4)(a), F.S.
Nurse registry ads must include the registry's license number. s. 400.506(4), F.S.
Paying or receiving anything of value for patient referrals is a crime in Florida. s. 817.505, F.S.
Services can't be offered until the license is issued. s. 408.812, F.S.
Questions
Do you market agencies you didn't license?
Yes. If you're licensed in Florida, we can help — we'll check your current ads and website against the rules first.
Do you run ads in Spanish?
Yes, when your families and caregivers search in Spanish.
How do I know it's working?
Your monthly report shows leads, calls, applicants, cost per lead and patients started — not impressions.